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Successful
Fundraising Action Plan
Organizing Your
Fundraiser
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Always set an objective. Your objective should include a dollar amount as well as the reason for the fundraiser. For example, a group must raise $3,000 for new uniforms. Set a goal for each participant based on the amount your organization needs to raise. Making sure that all participants understand the reasons for holding your fundraiser will boost enthusiasm and participation.
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Always set a deadline. Most fundraisers run a maximum length of two weeks. Some fundraisers may run a little longer based on the needs of your organization. Limiting the length of your fundraiser will keep your group motivated and on task.
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Call a meeting before your fundraiser. State your objective and deadline. Go over the sales brochure so all participants are familiar with the products and prices. Get everyone enthused about meeting your goals! Make the deadline clear to all participants and stress the importance of handing in all sales on time. Late orders will delay delivery of your customers’ products. Your customers will expect their purchases as soon as possible. Prompt delivery will ensure customer satisfaction and repeat business!
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Keep in touch with your group and update them on how the fundraiser is progressing. An enthusiastic positive leader will maintain a focused and successful fundraiser. Keep everyone enthused and involved.
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Advertise your fundraiser! Mention your fundraiser in your organization’s bulletin or online newsletter, post information on bulletin boards, remind participants during meetings, games or practice. Talk about your fundraiser wherever you go. Always have your sales brochure with you as you never know when an opportunity to sell will arise.
Managing Your
Fundraiser
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Participants should collect money when taking orders. Have all checks made out to your organization.
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Request volunteers to help tally orders. With larger fundraisers you may want to appoint a chairperson to lead the group. Always be sure to recheck your tally sheets and totals.
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Your orders will be shipped 10-14 business days after funds are received.
Tips for
Participants
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Before you begin selling make a list of everyone you know. Start with family and friends, then neighbors, business acquaintances; anyone that you think would be interested in contributing to your fundraiser. Stores will sometimes agree to let you set up a small table by their entrance for your fundraiser. Always check with the store and gain their agreement before doing this.
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Never let children sell door-to-door in unfamiliar neighborhoods. Younger children should be accompanied by an adult. Older children or teens should use the buddy system and always tell their parents where they are going and when to be expected home.
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When you approach someone, say your name and the purpose of the fundraiser. Explaining your goals will increase the chance of a sale. Speak clearly and keep your speech short and concise. Practice a few times before you start contacting people. For Example: Hi, my name is Traci. My organization is raising money for new uniforms. Your purchase will help us reach our goal. Thank you!
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Show confidence, smile, and always say thank you. Be yourself and have fun! Enthusiasm and a smile will invite people to look at your sales brochure.
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If your fundraiser has a sample product always carry it with you.
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